A global celebration of sobriety

29th July 2020 | Eativity editors

On a high after going dry this July? If you want to explore more of what a sober lifestyle can offer, or just want to round off the month with an inspirational bang, you’re in luck. The Mindful Drinking Festival is going virtual, and the global movement is coming to Australia, bringing together the mindful drinking movement and non-alcoholic drinks brands from across the world in a weekend of celebration.

The festival is held by Club Soda, a movement of over 60,000 people worldwide. Originating in the UK, Club Soda’s eighth Mindful Drinking Festival has moved online as COVID-19 continues to affect real-world events. This year, it will be free for all Australians to attend.

Key virtual sessions will include inspirational talks by influencers and experts on changing drinking habits and living healthier lifestyles. Close to 80 themed sessions globally have been confirmed. Dozens of no-alcohol drinks sessions will also be held with virtual “meet the makers”, so people can meet the pioneers behind the brands. There will also masterclasses, tastings and drinks talks with the world’s top experts.

Feeling good after Dry July? Share your success with a global movement.

In Australia, research has found that 66 percent of 21-34-year-old drinkers in Australia are trying to reduce their alcohol intake, with one of the primary reasons for cutting back being a desire to be more health-conscious. The four-day virtual event will give anyone looking for the inspiration to change their drinking habits access to some of the world’s leading experts in mindful drinking and open them up to the growing market of low and no alcohol drinks, including craft beers, wines, spirits, lower-sugar sodas, tonics and infusions.

The global sessions will cover all topics related to moderation and quitting, including sober socialising and dating, exploring creativity and the use of journaling as well as inspirational interviews with journalists, authors and key Instagram influencers.  

Lyre’s Non-Alcoholic Spirits is a supporter of the festival.

“The mindful drinking movement is taking off in Australia, with a growing number of people becoming more conscious of their lifestyle choices and health in general,” says Sarah Connelly, AKA the Sober Sommelier, who developed the Australian program for the festival.

“Social sober groups are popping up nationwide, and major brands are expanding their alcohol-free ranges. As demand increases, we’re seeing more innovation from start-up companies who are leading with boutique no-alcohol alternatives. It’s the perfect time for Australia to connect with the global movement.”

The Club Soda Mindful Drinking Festival kicks off at 6pm on Thursday, July 30 and runs through to Sunday, August 2. The event will be live on Facebook and YouTube. You can register today at mindfuldrinkingfestival.com

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