Hive mind: protecting our honey bees

30th July 2020 | Eativity editors

How much we owe to the humble honey bee! The honey bee plays a significant role in the pollination of food crops in Australia – some crops are almost entirely reliant on honey bees for pollination, and the CSIRO estimates that one in every three mouthfuls of food that Australians eat relies on pollination support by honey bees. But now the Varroa mite, AKA the Varroa destructor which has crippled bee colonies around the world is threatening the viability of the Australian beekeeping industry.

The Varroa mite is a tiny mite that attaches itself to honey bees and honey bee brood (eggs) and has been killing honey bee colonies worldwide. Australia is the only populated country in the world that hasn’t been impacted by the Varroa mite, but experts predict that it’s only a matter of time before it establishes itself in Australia.

To support the viability of the Australian honey industry, Bega has launched the Purple Hive Project – a solar-powered, artificial intelligence-based device trained to detect the Varroa mite in real-time so that, if it were to make its way into Australia, steps can be taken to prevent its spread. The launch coincides with Bega’s expansion into the honey aisle, launching B honey – a 100% pure Aussie owned and locally sourced honey.

The health of our hives is crucial for all honey bee-pollination dependent industries.

“When we began to develop B honey, we realised the significant threat facing Australia’s honey industry,” explains Adam McNamara, Executive General Manager, Bega Foods. “It was clear to us that we needed to invest in technology and innovation to support the future of our honey bees, Australian beekeepers and, in turn, Australian agriculture.”

The Purple Hive uses use 360-degree camera technology and artificial intelligence to observe every bee entering the hive, scanning each bee to determine if Varroa mite is present. If a mite is detected, an alert will be sent instantly, which will allow for the hive to be quarantined to stop the spread of the mite immediately. Purple Hives can be placed at high risk entry points around Australia to assist with early detection and monitoring.

Beekeeper Ian cane attaches the purple hive.

“The presence of the Varroa mite in Australia would cripple our honey bee populations, as once the Varroa mite is established, it’s highly unlikely that we will be able to eradicate it,” says Ian Cane, Australian beekeeper and Purple Hive Project Advisor.

“This would not only impact Australian honey production, but also the food crops which rely on bees for pollination. Our nation’s food security is heavily dependent on honey bees.”

The Purple Hive Project will be a game-changer for what is currently a painstakingly manual detection process. While Bega is finalising the development of the Purple Hive, the long-term vision is that the project will create a network of hives located across Australia.

“Without prioritising the health of our honey bees and the ecosystems that rely on them, honey bees, as well as Australian food security, is under threat,” McNamara says. “By enjoying B honey, you’ll be supporting the Purple Hive Project, and in turn, our bees.”

B Honey is available in Coles stores nationally.

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