Shop talk: the latest supermarket news

22nd May 2020 | Eativity editors

Our national supermarket chains have been busy. Now that they’re no longer fending off hordes of desperate shoppers baying for toilet paper, Coles, Woolies and IGA have all had time to launch new offerings. Here’s a quick rundown.

Lisa Clark with her dog Levi at Coles Local Rose Bay.

Coles Local supermarket format arrives in Sydney

The first of Coles’ new look local neighbourhood supermarkets has arrived in Sydney as the doors officially open to Coles Local Rose Bay.

The store marks a new era for supermarket shopping in Sydney, with some fun new features including a pick-and-mix bar just for dogs, a macaron, mini gelato and Japanese mochi ice cream parlour, a self-serve coffee and orange juice station and one of the largest plant-based ranges of any Coles supermarket in NSW.

Coles Local supermarkets offer the community a tailored in-store experience, partnering with local butchers, bakers and cafes to offer a bespoke range of high-quality foods designed to meet the needs of local residents.

Coles Local has partnered with local butchers, bakers and cafes.

Coles conducted research into the Rose Bay community, finding they’re more than twice as likely to choose premium, high-quality products than the average Australian shopper, and overwhelmingly value fresh and healthy solutions at mealtimes. They are also typically aged between 25 to 44 and don’t have kids.

The new supermarket will cater to these time-poor Rose Bay professionals, offering more than 350 new ready-to-eat products that can be prepared in 30 minutes or less, including restaurant-quality pasta, salads and dinnertime meals from Sydney icon Pasta Pantry.

The store also champions sustainability, with staff uniforms made from 65% recycled bottles, trolleys made partly from recycled plastic and free boxes as an alternative to bags. A zero edible food waste policy also means that any unsold food that can’t be donated to food rescue organisation SecondBite will be diverted to green energy generation.

Woolworths & Veg range.

Woolworths launches new product range

Woolworths has introduced more than 60 new products to its supermarket shelves as a way to encourage Australians to eat more vegetables.

The launch of the new range is timely, coinciding as it does with a report from Deakin University’s Global Obesity Centre, which found that major supermarket chains are heavily promoting junk food, especially in lower socioeconomic areas.

The new range of Australian-made, easy-to-prepare products that combine chef-inspired recipes packed with vegies will no doubt also be welcomed by the countless number among us who are trying to figure out what to make for dinner yet again – Google search data recently revealed that the number of Aussies searching for meal inspiration in April 2020 increased by over 120% when compared to the same period last year.

Woolworths 3 Serves range of vegie soups.

Woolworths “& Veg” is one of the newest ranges, with five new products launching to stores mid-May, each containing at least 20% vegetables. And for those looking for a healthier winter warmer, Woolworths has also introduced a new “3 Serves” range of vegetarian soups. Each cup includes three serves of vegetables.

For busy people looking for quick and healthy mealtime solutions, Woolies has launched six Stir Fry Kits that are ready in under 10 minutes – one pan meals, portioned out and ready to cook, and all served with vegies.

Other new products available at selected Woolworths stores include:

● Woolworths COOK Traybakes: oven-ready products in under 35 minutes.
● Woolworths COOK Slow-Cooked Meats: from hearty classics to US BBQ-style favourites.
● Woolworths COOK One Pan Wonders: a range of prepped and marinated meats.
● Woolworths COOK Roasts: roasts that are marinated and ready to cook.
● Woolworths COOK Vegetable Sides: new vegie side dishes.

The online grocery space has a new player: IGA.

IGA open new online delivery service

IGA Supermarkets has announced the launch of its new national grocery delivery service, IGA Shop. The online store supplements the existing online offer of many independent, family-owned IGA stores across the country, and follows IGA’s Priority Shop offering – a service that was introduced during lockdown to provide local grocery deliveries to those in need. While IGA Priority Shop was only available to the elderly, vulnerable or isolated, IGA Shop is available to everyone in the community in hundreds of local areas across Australia.

Shoppers can order from a range of popular items for the pantry, fridge and freezer via igashop.com.au. IGA has selected over 1800 essential and popular items that are commonly stocked at most stores to choose from. More products, features and delivery areas are being added weekly. As IGA stores are local family-owned businesses, product range and pricing may vary, and so the final cost will be confirmed between the owner and customer.

“While we prefer to serve our customers face to face, we’ve developed this online solution because we know some of our local shoppers aren’t able to get out to the shops right now or would prefer to stay away,” says Danielle Jenkinson, EGM Retail Channels, Metcash Food.

“We aren’t yet experts at home delivery, so please bear with us as we iron out any kinks and improve the online shopping experience. It’s definitely not perfect, but we’ve built this solution quickly to ensure IGA retailers are able to continue to support their communities.”

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