The coffee cup that keeps on giving

25th November 2020 | Eativity editors

Melbourne-based specialty coffee roaster Jasper Coffee has launched Australia’s first plastic-free single use coffee cup and lid, giving Australian businesses and consumers a 100 percent sustainable option for their takeaway coffees and taking a huge step in the right direction to reduce the 2.7 million disposable coffee cups going to our landfills every day.

Jasper Coffee has positioned itself as a socially responsible global citizen, and is certified B Corp, Organic, Carbon Neutral and Fair Trade. The introduction of the plastic-free coffee cup is a natural progression in Jasper Coffee’s sustainable journey.

“As an Australian-owned business, we’re conscious of the fragile layer of soil we have on our continent and the need to keep the soil healthy in order to provide healthy food,” says Jasper Coffee founder, Wells Trenfield. “The quality of soil, air and water are the essence of this sustainability, and we’ve always consciously considered these aspects in our business.

“This is why we waited until compostable coffee capsule material was available, and why Jasper Coffee is first to release plastic-free cups and lids.”

The cup is made from cardboard with a water-based, dispersion-coated barrier.

After extensive research into the recycling process of takeaway coffee cups and the use of polyethylene (PE) lining, Jasper Coffee set itself the task of seeking out an alternative material that was 100 percent recyclable, compostable and plastic-free. 

In stark comparison to coffee cups lined with PE, which can take up to 30 years to break down, Jasper Coffee’s new cup and lid will decompose in domestic and industrial facilities over just 105 days. It’s also been specially designed to be recycled along with normal paper and cardboard waste up to seven times before eventually making its way to landfill, bringing a whole new meaning to the word “reusable”.

The cup offers an alternative to the billions of single-use coffee cups that end up in landfill.

Launching in eight coffee shops across Victoria and Queensland, Jasper Coffee’s 100 percent plastic-free takeaway coffee cups will be available at: 

• The Mabel – 9 McKeon Rd, Mitcham, Vic
• Coffee House 138 – 138 Johnson St, Maffra, Vic
• Maison Maloa – 95 High St, Woodend, Vic
• Phillippa’s – Armadale, Brighton, Richmond, Vic
• Emeraude – 8616 New England Hwy, Hampton, Qld
• Port Melbourne Grocer (Go Grocer café) – 120 Bay St, Port Melbourne, Vic
• SUPA IGA Cafe – 101 Valley Way, Mt Cotton, Qld
• IGA on Bloomfield Cafe – 197 Bloomfield St, Cleveland, Qld

To find out more about Jasper Coffee, head to jaspercoffee.com