The goods: we love peanut butter

7th July 2020 | Eativity editors

Peanut butter is something that transcends age – grown-ups love it just as much as kids do. Maybe even more. Whether you like yours crunchy or smooth, runny or thick, there’s now a PB out there with your name on it. We’ve found some awesome new products to please peanut butter fans of all persuasions, from a naturally higher fibre option and a (much) bigger jar to something slightly more left of field.

Mayver’s adds to range

Mayver’s has released two new peanut butters to its range of natural PBs. Mayver’s Skin On natural peanut butter is made from whole peanuts and a dash of sea salt with the skins left on the nuts. This provides more fibre, along with a full-bodied roasted flavour.

Mayver’s Extra Crunchy has 60% more crunch, for crunchy PB fans. Slightly thicker than Mayver’s Super Tasty Peanut Butter, it’s made from roasted peanuts, lightly crushed and blended with a dash of sea salt, but with extra big chunks of crunch.

For more info and stockists, head to

Powdered peanut butter?

The #1 selling powdered peanut butter in the US is now available in Australia. PBfit is a natural peanut butter powder that has 87% less fat and a third of the calories of traditional peanut butter. Each serve contains 8 grams of protein and only 7 calories. It’s also gluten-free, dairy-free and soy-free, and made from only three ingredients: gently pressed roasted peanuts, coconut palm sugar and a pinch of salt. You can add it to smoothies or shakes or use it in bread or pancake mixes, and when you’re looking for that creamy peanut butter texture, you can just add water and mix.

Find out more at

Bigger is better with Bega

The natural peanut butter segment has grown significantly in popularity – in the last year alone, sales of Bega’s natural peanut butter range have grown by 85%. To respond to the increased demand, Bega Simply Nuts has released the ultimate peanut butter jar. Bega Simply Nuts natural peanut butter is now available in a 650g jar – double the size of the existing Bega Simply Nuts 325g natural peanut butter range, in Smooth and Crunchy.

Bega Simply Nuts natural peanut butter is made from locally grown Hi Oleic peanuts, and this means that the peanuts used in Bega Simply Nuts natural peanut butter are higher in “good” monounsaturated fats compared to regular peanuts.

You can find Bega’s new products at Woolworths nationally.