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The No Nasties Project
Established in 2018 by founder and CEO David Andrew, The No Nasties Project is an Australian brand on a mission to accelerate and encourage a healthier Australia. The brand seeks to achieve this by fast-tracking mainstream consumer access and adoption of new “better-for-you” food and snack options, all without compromising on taste, while also providing healthier product alternatives at an everyday attainable, accessible price point.
The No Nasties Project has a vision that eventually, all Australians will have the access and ability to make an affordable, healthier choices for their families through great-tasting, better-for-you options. To date, the No Nasties Project has removed more than 380 tonnes of sugar from Australian diets since the company’s inception. This is done through Project 500. For every tonne of sugar the brand removes from our diets, The No Nasties Project donates $100 in support of schools and sporting clubs to further health education and create a healthier future for all Australians. The No Nasties Project currently has a wide range of reduced-sugar products, including Sugar Freezies Icy Stix and 50 percent less sugar cookies, cereals and palm oil-free choc spreads.
David Andrew is a leading Australian entrepreneur who is redefining the health and nutrition sector. Driven by innovation and a desire to create a world where health is not a sacrifice, The No Nasties Project and Naked Life Beverages founder and CEO David Andrew is a true entrepreneur at heart who’s not afraid of disrupting the market.
The No Nasties Project and Naked Life Beverages were recognised as part of the Australian Financial Review’s 2021 Fast 100 and Fast Starters, with The No Nasties Project coming in 44th in the Fast 100 and Naked Life Beverages featuring 84th in the Fast Starters List.