A boost for our most vulnerable

19th August 2020 | Eativity editors

More than 8.3 million Australians already buy vitamins, minerals and supplement products. Now, as part of a landmark deal with Coles, for every product you purchase from the newly launched health supplement brand Kynd, a specially formulated immunity product will be donated to an Australian in need.

The Kynd team originally planned to donate products internationally, but with the recent pandemic, they decided to focus on helping Australians. Consumers can trace where the donation from their purchase will be made using a code on the Kynd product pack.

Payment in Kynd: for every product you buy, Kynd will donate an immunity pouch to those in need.

A Kynd survey, conducted earlier this month, found one in two Australians is increasingly concerned about their health. Those most concerned were in Victoria (58%) and NSW (50%), followed by Queensland, Tasmania, ACT and the Northern Territory (all at 47%).

The survey found two in every three Australians have started taking, or increased their vitamins and supplements use, over the last few months. One in every three of us also report being kinder to others around them.

Kynd Founder Matthew Stenmark says the brand’s mission is to help people be kind to their bodies, kind to others and kind to the planet, with ingredients based on scientific evidence, one-for-one donations and sustainable packaging.

“Australians were suddenly under financial pressure and maintaining health also became a priority,” he says. “We knew not everyone could afford healthy foods, so we decided to do something to help by creating an immunity product to be donated to Australians in need.”

Manly Soup Kitchen is just one of the charities now distributing Kynd products.

Kynd has partnered with homeless shelters in NSW, Queensland, South Australia and Western Australia to provide immunity products containing vitamin C and zinc.

Sydney’s Manly Soup Kitchen has welcomed the donations. Volunteer Diana says that the team is looking forward to being able to provide guests with an immunity product.

“This is a great initiative which has the potential to positively impact the often poor health of our soup kitchen community members,” she says.

You can find out more about the range at kynd.life. Charities and organisations interested in partnering with Kynd are encouraged to contact the Kynd team.

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