Start-up KROF carves into MasterChef
More often than not, the focus of our attention on MasterChef Australia is the delicious, sometimes daring plates of food. But now there’s a new star making a cameo appearance, and viewers are taking notice. Melbourne brand KROF is the name behind the hard-to-miss, well-designed cutlery delivering food to the judges’ mouths each episode.
After scraping up every morsel on MasterChef, KROF’s cool, contemporary utensils are set to find their way onto more Australian tables. While the show has long been recognised for nurturing the next generation of foodie talent, its lesser-known partnerships like that with KROF are supporting small businesses and putting young Australian brands on the map.
Created by product designer Nicholas Johnston and restaurateur Kristian Klein, KROF was born when the pair decided to reimagine how we view life’s most important tools. Available in four colours, KROF’s 24-piece sets are distinctive, durable and functional.
“KROF is a way to make any meal feel special,” says Johnston. “From morning cereal to a dinner party, we want people to use our cutlery every day, and take joy in setting the table.”
Klein says the partnership with MasterChef Australia is the “stuff of start-up dreams”.
“It’s been incredible exposure for us, and the team at Endemol Shine Australia [the content producer behind the show] has been so supportive of the brand.
“We don’t think you need to be a master chef to use KROF. But we certainly didn’t mind sitting alongside the dishes of some of our country’s best cooks. We shaped up nicely.”
Each KROF set consists of 24 pieces. KROF’s Collection No.1 is available to purchase online at krof.co in Brushed Gold, Matte Black, Brushed Silver and Polished Silver