Aussie start-up to make cell-based lamb

31st May 2021 | Eativity editors

There’s a new meat business in town, and it’s slaughter-free. Australian start-up Magic Valley has announced the launch of the world’s first cultured lamb company in Melbourne. Quickly gaining attention globally, cultured meat – also known as cell-based, lab-grown or “clean” meat – offers a safe, healthy and tasty alternative to traditionally-farmed meat.

Founded by vegan Paul Bevan, Magic Valley brings together a team of Australia’s leading scientists with extensive experience in both stem cell biology and livestock production.

Cultured meat is produced from a small sample of animal cells which are grown in a nutrient-rich culture medium where they can easily multiply and expand in order to create real meat products. When compared to traditionally-farmed meat, it’s estimated that producing cultured meat will result in a 96 percent reduction in greenhouse gas emissions, a 99 percent reduction in land use and a 96 percent reduction in water use.

Magic Valley is currently working to complete its prototype, with first products expected to hit shelves in the next 12 to 24 months. Bevan says Magic Valley’s initial focus will be on developing the world’s first cultured lamb products such as mince, steaks and chops.

“Given Australia’s excellent reputation for food safety, security and quality sheep, lamb was the obvious choice for the our first product range,” he says. “Magic Valley’s cultured meat products will offer consumers a slaughter-free alternative to traditionally-farmed lamb.”

Consumers worldwide are also set to benefit from this development in food technology, with the company planning to expand to China, greater Asia, the US and the Middle East.

To find out more, head to magicvalley.com.au

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