Australia: choose your own AgVenture

9th August 2021 | Eativity editors

Ahead of this year’s National Agriculture Day on November 19, the National Farmers’ Federation (NFF) is challenging Australians to consider the diverse range of career opportunities that are to be found in agriculture and to embark on an “AgVenture”.

“There’s a job for everyone in agriculture,” says NFF CEO Tony Mahar. “Whether it’s riding the boundary fences of a Top End cattle station or breeding the next breakthrough wheat variety in an inner-city laboratory, Australians really can choose their own AgVenture.”

The quintessential farm jobs that have defined Aussie agriculture are still there, and Mahar says that new entrants are desperately needed – jobs such as shearers, roustabouts, station hands, heavy machinery operators and stock truck drivers.

But there are many other roles to play; jobs which can be based in the city or the country and that aren’t on-farm but which are still vital to the farm supply chain. Careers in agriculture can include fields as wide-ranging as finance, digital technology, science, engineering, management, marketing, trade and policy development.

“No matter your interest, no matter where you live – or want to live – there are diverse, rewarding and fulfilling jobs waiting for you in agriculture,” Mahar says

While this year’s AgDay will be slightly different to previous years thanks to the ongoing COVID-19 pandemic, many of the same features will remain, with the focus still firmly on celebrating the plentiful, quality, safe food and fibre produced in Australia, as well as the men, women and families behind it – our farmers and our farm workforce.

Australians planning to host an AgDay event can register their event, big or small, at and receive a special AgDay celebration pack.

“This year, the NFF is particularly looking forward to working with schools, universities, vocational educators and large employers to help highlight the career opportunities on offer,” Mahar says. “We’re also calling on people already loving a career in agriculture to share their story using the hashtags #AgVenture and #AgDayAU.”

You can find out more about AgDay 2021 and the AgVenture Challenge at