Choose your own AgVenture, Australia

9th August 2021 | Eativity editors

Ahead of this year’s National Agriculture Day on November 19, the National Farmers’ Federation (NFF) is challenging Australians to consider the diverse range of career opportunities that are to be found in agriculture and to embark on an “AgVenture”.

“There’s a job for everyone in agriculture,” says NFF CEO Tony Mahar. “Whether it’s riding the boundary fences of a Top End cattle station or breeding the next breakthrough wheat variety in an inner-city laboratory, Australians really can choose their own AgVenture.”

Choose your own AgVenture

Many roles to play

The quintessential farm jobs that have defined Aussie agriculture are still there, and Mahar says that new entrants are desperately needed. There are jobs for shearers, roustabouts, station hands, heavy machinery operators and stock truck drivers.

But there are many other roles to play. Jobs that aren’t based on-farm can still be vital to the farm supply chain. Careers can include fields as wide-ranging as finance, digital technology, science, engineering, management, marketing, trade and policy development.

“No matter your interest, no matter where you live – or want to live – there are diverse, rewarding and fulfilling jobs waiting for you in agriculture,” Mahar says

Choose your own AgVenture

Celebrating our farmers

While this year’s AgDay will be different to previous years thanks to COVID, many of the same features will remain. And the focus is still firmly on celebrating the plentiful, quality, safe food and fibre produced in Australia. And also the men, women and families behind it – our farmers and our farm workforce.

Australians planning to host an AgDay event can register their event, big or small, at You’ll receive a special AgDay celebration pack.

“This year, the NFF is particularly looking forward to working with schools, universities, vocational educators and large employers to help highlight the career opportunities on offer,” Mahar says. “We’re also calling on people already loving a career in agriculture to share their story. Use the hashtags #AgVenture and #AgDayAU.”

You can find out more about AgDay 2021 and the AgVenture Challenge at

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