Did someone just say “free fudge”?

23rd November 2020 | Eativity editors

To mark World Vegan Month this November, dessert chain The Cheesecake Shop is teaming up with animal rights group People for the Ethical Treatment of Animals (PETA) to give away more than 6000 vegan fudge slices across 170 locations on Saturday, November 28.

The slices, which will be available in both peanut butter and choc almond flavours, join a Vegan Chocolate Cake and a Vegan Strawberry Choc Cake on The Cheesecake Shop’s menu. In the spirit of sharing the animal-friendly love, PETA encourages vegans to help their non-vegan friends register for the giveaway and “give them a nudge with fudge” so they, too, can taste how delicious vegan treats are.

The only thing better than fudge? Free fudge.

“Our fudge proves that vegan treats don’t have to be bland,” says The Cheesecake Shop Brand Manager Minu Kaneshakarnar. “We encourage Australian vegans – and their non-vegan loved ones – to come along on November 28 to try a slice of vegan fudge heaven.”

PETA – a non-profit organisation whose motto reads, in part, that “animals are not ours to eat” – notes that vegan treats not only help animals, but the planet, too, as opting for plant-based foods reduces your carbon footprint.

To redeem your free slice of fudge, visit the event page here.