Delivery service dishes up fresh look
Orange is the new green for the Australian-born online food delivery marketplace Menulog, which has refreshed its brand look. The change might appear small, but the company claims that it signals a big step for the business, as it aims to help grow demand for restaurant partners and expand the brand’s regional footprint.
The brand refresh comes as Menulog aligns with the global Just Eat Takeaway.com Group, which specialises in online food ordering and home delivery. It’s hoped the move will allow for more opportunities to deliver benefits for Australian customers and restaurant partners.
“More closely aligning our brands will accelerate growth, while allowing us to support restaurant partners, create job opportunities and provide choice for customers,” says Morten Belling, Managing Director at Menulog.
With a significant investment in marketing to grow order demand across restaurant partners during the transition, this is an opportunity for Menulog to support businesses as they begin to recover from COVID-19.
“Being part of a leading global online food delivery marketplace enables us to tap into world-class functionality with a globally recognisable product,” Belling says. “For example, Menulog will link in with global sister apps, providing a new opportunity for travellers or those with international app stores to use the app locally, driving more business for local restaurants and couriers when international travel resumes.”
Menulog already enables restaurants to adapt quickly to changes in customer needs and expectations, and the brand’s hybrid delivery model allows restaurant partners to sign up for or switch to self-delivery to access lower commission rates.
Menulog currently services more than 20,000 restaurants, offering more than 90 different cuisines and delivery to 92 percent of Australian delivery addresses. Thousands of regional restaurants across areas such as Coffs Harbour, Devonport, Dubbo, Griffith, Port Macquarie and Tamworth have partnered with the online service since March this year.
“While our customers in Australia will continue to see all of their favourite restaurants and cuisines on the same Menulog app, they can also look forward to more choices in the future as we grow our footprint, with a focus on regional areas,” Belling says.
As part of the ongoing expansion, Menulog will continue to invest in local community initiatives. Recent programs include a COVID-19 restaurant support package, which put almost half a million dollars back in the pocket of restaurants.