Hass avocados return in record numbers

27th May 2021 | Eativity editors

Shepard avocado haters can breathe a collective sigh of relief. Homegrown Hass avocados have had a superb growing season, with an estimated 127 million Aussie Hass avos expected to hit our supermarket shelves in the next three months alone. And that’s just the beginning.

According to Australian Avocados, this year’s Hass crop is of excellent quality, with the huge supply offering great value for consumers – there are already multi-buy promotions available in many retail stores, including supermarkets and greengrocers.

John Tyas, CEO of Avocados Australia, says the quality and abundance of this season’s fruit is attributed to optimal growing conditions across most growing regions.

“Currently, most of the supply is coming from Queensland from production regions on the Atherton Tablelands and around Bundaberg,” he says. “We expect the strong supply to continue throughout the year as southern regions progressively start their harvest.”

The perfect winter fruit

Hass avocados make for great winter comfort food without the guilt. Their creamy texture can be used in both sweet and savoury cooking, from soups and pastas to pancakes and desserts. Avocados can be used in easy recipes like avocado-infused pasta sauces or sliced and diced into a warm Moroccan avocado and roasted vegie salad. For the sweet-toothed, avocados can act as a substitute for dairy in a chocolate mousse or brownie recipe.

For more winter recipe inspiration, as well as info on avocado nutrition and how to select and ripen your avos, head to the Australian Avocados website.

Our Green Gold “official unofficial” sponsorship

The impressive Hass crop comes on the heels of a new national Our Green Gold campaign celebrating the iconic role of avocados in Australian culture, calling the fruit “as green and gold as our nation itself”. Australian comedian Nazeem Hussain features in the campaign, which irreverently claims “official unofficial sponsorship rights of pretty much everything Australian… ever”, from Sydney ferries to wheelie bins with yellow lids.

The campaign will roll out across TV, radio, online and out-of-home advertising, with an additional national “official unofficial sponsorship drive” encouraging Aussies to nominate local clubs, community groups or individuals that are also proudly green and gold. Those wanting to enter can do so at the Australian Avocados Facebook page.

“The campaign aims to connect Australian avocados to culture and evoke national pride in fruit produced by Aussie growers,” says Australian Avocado spokesman Matthew Dwyer. “Our hope is that whenever people see green and gold, they think Australian avocados.”