Nespresso: every cup carbon neutral

18th September 2020 | Eativity editors

Nespresso has committed that every cup of its coffee, both for at-home and for professional customers, will be carbon neutral by 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its carbon emissions and compensated the remainder through agroforestry.

“Climate change is a reality, and our future depends on going further and faster on our sustainability commitments,” says Guillaume Le Cunff, CEO of Nespresso. “That’s why we’re accelerating our commitments to offer our consumers a way to drink a carbon-neutral cup of coffee by 2022. A coffee, made from the finest beans, sustainably sourced. I truly believe that the coffee industry can be a force for good in the world by tackling this issue.”

Nespresso: every cup to be carbon neutral
To help reduce emissions, more recycled materials will be used in Nespresso machines and pods.

Having already achieved carbon neutrality in its business operations since 2017, the company’s new commitment will tackle emissions that occur in its supply chain and product life cycle. Nespresso will achieve carbon neutrality through the reduction of carbon emissions, the planting of trees in and around coffee farms where Nespresso sources its coffee and through support and investment in high-quality offsetting projects.

This commitment is part of a broader sustainability ambition to be further communicated later this year: to preserve exceptional coffees, build a resilient and regenerative coffee agriculture system, drive sustainable livelihoods for farmers and build a circular business.

Nespresso: every cup to be carbon neutral
Clooney gives the nod: Nespresso’s 2022 carbon neutrality roadmap has been endorsed by board members.

“Climate change is happening now, which means we must all take responsibility and action, quickly,” says George Clooney, actor, Nespresso Global Brand Ambassador and member of the brand’s Sustainability Advisory Board. “It’s clear that Nespresso understands this urgency and is putting our planet and people front and centre of the choices it makes.

“These ambitions build on a commitment to sustainability that I’ve been privileged to have been involved in over the last seven years. I’ve seen how far we’ve come in that time, and I’m excited to see the good that Nespresso can deliver in the next 10 years.”