OZBlu breaks blueberry world record

7th October 2020 | Eativity editors

In March 2018, OZblu tipped the scales with the world’s heaviest blueberry, which weighed in at 12.39 grams. Now, just over two years later, the blueberry brand has broken its own record. OZblu’s whopper of Guinness World Record-breaking blueberry was recorded in Wilbinga, Western Australia, weighing in at 16.20g, with a diameter of 36.3mm. An average-sized OZblu blueberry is around 18mm in diameter.

OZBlu breaks blueberry world record
The mighty world record-breaking blueberry, weighing 3.51g more than 2018’s GWR.

Natural selection

The record-breaking blueberry is the result of world-renowned plant breeders Dave and Leasa Mazzardis, who founded Nature’s Select breeding program. The pair continuously work to produce superior low-chill evergreen blueberry genetics that are commercially viable for growers. They also offer the consumer an exceptional eating experience. They have juicier, crunchier and tastier characteristics as well as an extended shelf life.

“Larger blueberries are a result of this natural selection process,” Dave says. “And although some markets do prefer ‘jumbo’ size berries, our focus – among other agronomical traits – remains on delivering a consistent and quality eating experience.”

OZBlu breaks blueberry world record
The blueberry’s diameter was recorded at 36.3mm, compared to 35.7mm in 2018.

Size isn’t everything

Roger Horak, founder of United Exports, which owns the OZblu brand, says that it’s important to remember that size isn’t all that matters when it comes to blueberries.

“We are intent on growing the best blueberries on the market,” he says. “This means that taste, crunch and flavour are our priorities. Dave and Leasa just happen to grow record-sized fruit too. The innovation that they have delivered to the blueberry category is nothing short of ground-breaking for this incredible super fruit.”

Blueberries have become one of the most sought-after superfoods as a result of their countless health properties. Due to the global demand for new variety blueberries, OZblu is rapidly increasing its global blueberry production in order to supply the market year-round. Who knows? They very well may break their own world record for a third time.

For more information about OZblu, head to the website.

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