On the seafood trails in Tasmania

30th September 2020 | Eativity editors

In an industry first, the Tasmanian Seafood Industry Council has launched a dedicated Seafood Trails app to encourage consumers and holidaymakers to engage with Tasmanian seafood and the Tasmanian seafood industry.

The digital Seafood Trails app is a user-friendly tool that allows people to create their own self-drive seafood holiday around Tasmania or to just source some fresh Tassie seafood nearby. There are different layers of information, including seafood restaurants, retail, farms, marine parks, industry awareness and local seafood history.

“Fresh local seafood is an integral part of Tasmania’s culture, and we hope locals can get on board the first taste of the Seafood Trails app while out and about this school holidays,” says Julian Harrington, Chief Executive of the Tasmanian Seafood Industry Council.

“We have a proud past and a very exciting future, and we want to share this with all Tasmanians, as well as mainland tourists when they’re allowed back in the state.

“Imagine learning more about what a certain boat in a certain location catches, or that the obscure building in Dunalley is in fact one of three oyster hatcheries in Tasmania. The app tells you all that and best of all, will lead you to some freshly cooked seafood.”

The Tasmanian Seafood Industry Council has launched a new seafood trails app
Let the app take you on an enlightening (and delicious) trip around Tassie.

Getting ready for summer

The brains behind the free-to-use Seafood Trails app are Tasmanian Seafood Industry Council Project Manager Emma Woodcock and Chris Toselli from Globalnet ICT.

“We’ve developed a simple but functional web-based app, which works on your mobile, tablet or computer,” says Woodcock. “The end result is a truly interactive experience with the Tasmanian seafood industry, from our past operations to how we operate today.

“We hope that the app will enable more visitation to seafood experiences around the state and help local seafood businesses and foodservice outlets to recover from COVID and reengage with consumers as they ramp up for summer.”

The Seafood Trails app is an extension of the #EatMoreSeafood campaign. For more information, head to seafoodtrails.com.au