One Table Farm video a hit on YouTube
A short film about One Table Farm, a “climate change aware” family-run, farm-based cooking school in Cowaramup in the Margaret River region of the south-west of Western Australia, has amassed over 2.8 million views on YouTube.
The beautifully shot four-minute video was made by YouTube in February as part of YouTube Learning Stories to show how Australians are learning new skills on YouTube.
One Table Farm is owned by Cree Monaghan, a former zoo vet, and her husband Tim Hall, a former corporate training manager, that first came to YouTube’s attention last year.
“YouTube contacted us out of the blue and said they’d seen a story about us online where we mentioned how we built our farm knowledge – everything from building a chicken tractor, pruning fruit trees to moving pigs – from watching YouTube,” Monaghan says.
“They sent a production crew of 13 people over to our little farm [pre-COVID-19] and spent nearly four days filming our story. Originally it was a little overwhelming, but also quite humbling since they’ve only made four of these kinds of videos in Australia so far.”
Ashely Chang, Culture and Trends Manager for YouTube Asia Pacific says that One Table Farm is a great example of following your passions and using YouTube to learn along the way.
“Cree and Tim are locals who used YouTube to learn – helping their community and our planet through their self-built, regenerative farm,” he says. “Not only are they giving back to the land, they’re passing on sustainable practices through their cooking school.
“They’re just one example, one story. YouTube enables anyone, anywhere, at any time to access information. And with over 500 hours of video uploaded every minute, there are constantly new learning opportunities – and we’re devouring them, with hundreds of millions of views of educational content on YouTube every single day globally.”
Monaghan and Hall lived in Perth, and always had the dream to live sustainably and regenerate the land. Monaghan also followed her passion for cooking and attended culinary school at Le Cordon Bleu in Paris; Hall ramped up his sourdough baking and, after buying 100 acres in 2014, they made the tree change with their three children.
“There was nothing here, just the land, no water except the dam, no power, no shed, no house, no driveway, nothing,” Hall says. “What we did first was plant the fruit trees, then built the house and the cooking school while also establishing the garden. It’s been a lot of work, and the work never ends, but it’s also immensely rewarding.”
Sean Blocksidge, owner/operator of Margaret River Discovery Company, says the remarkable success of One Table Farm’s YouTube video is also a fantastic win for the Margaret River region: “It has to be the most successful reach we’ve ever had for promoting anything from the Margaret River region,” he says. “By comparison, a successful Margaret River region YouTube video would be doing amazing if it reached 10,000 views. Nearly three million views for a tiny farm business is insane.
“We owe them all, including YouTube, big high-fives for sharing their story and promoting the Margaret River region in a time when most businesses are struggling.”
Monaghan and Hall share their farm and what they’ve learnt as much possible, offering sustainable farm tours, paddock to plate cooking and sourdough workshops. Monaghan also has an additional veterinary qualification in animal welfare and ethics, so they discuss how to raise animals ethically and how to make informed food choices at the supermarket.
The couple are looking to expand their vision through collaboration with people sharing a similar ethos – be that a “Biggest Little Farm” model, or small boutique industries such as market gardens, bush food production or ancient grain growing for bread making.
“If we run this farm in isolation and don’t share it with anybody, then it doesn’t reach its full potential,” Monaghan says.
For more information about One Table Farm and their sourdough workshops, cooking classes and farm tours, visit onetablefarm.com.au