ONYA Thanks! to cure lockdown blues
Melbourne start-up gifting company ONYA Thanks! is spreading some sweet social goodwill with random acts of kindness, delivering French-inspired pastries by Laurent Bakery to Melbourne residents struggling with the latest lockdown.
Company co-founder Alice Tran says the philanthropic initiative is grounded in the company’s core values to support and give back to the community.
“We put a call-out through our social channels for people to nominate others doing it tough during the lockdown, and started gifting surprise boxes of Laurent Bakery doughnuts,” she says. “Our company is currently in its pre-launch phase, but the situation was deserving of our support. We wanted to lift spirits with some incredible pastry treats, free of charge.
“We are running this promotion until the lockdown ends, and we hope to bring a smile to the faces of many more Melbourne residents before then.”
The element of surprise
ONYA Thanks! was created by husband and wife Albert and Alice Tran. After organising gift deliveries during lockdown, the pair were left feeling disappointed when they were required to ask the gift recipient for their address. This essentially ruins the surprise.
Alice said ONYA Thanks! provides a solution to the problem of self-disclosure when trying to gift a surprise package to a family member, friend or colleague.
“ONYA Thanks! is provided the recipient’s name and contact number, and arranges delivery on behalf of the sender, which retains the all-important element of surprise,” she explains. “We also create a trusted privacy barrier where a recipient may be hesitant to disclose their personal address to a sender, but feel comfortable doing so with ONYA Thanks!”
Beyond the office
The concept was originally designed for corporate gift-giving. However, with many people now working from home, it’s no longer as simple as sending a gift to an office.
“It works in any situation,” Alice says. “So gifting for a birthday, anniversary, engagement or baby announcement, as well as any other occasion. It can be done without having to give away the surprise of where the gift is coming from.”
As well as partnering with Laurent Bakery, ONYA Thanks! has also recently secured Brown Brothers’ Brown & Co. vegan-friendly rosé to add to its gift range.