Pineapple stars in new tourism video

2nd July 2020 | Eativity editors

Visit Sunshine Coast (VSC) has launched a series of quirky new marketing videos that see tourism operators “pass a pineapple” around the region.

The Big Pineapple has long been a star attraction on the Sunshine Coast. In the 1980s, at the height of its popularity, more than a million visitors would flock to the icon each year to take a pic and sample the famous pineapple parfait. With The Big Pineapple on the cusp of a major resurgence, it’s fitting that once again a pineapple is enticing visitors to the region.

Pineapple stars in new tourism video
John Orning of Mercure Kawana Waters takes the pineapple catch of the day.

We could all use a little sunshine

The marketing videos aim to showcase the quintessential experiences that set the Sunshine Coast apart and encourage holidaymakers to book their next Sunshine Coast escape.

“Our region’s tourism operators have faced incredibly challenging times in the face of COVID,” says VSC Chairperson David Ryan. “These videos are about encouraging visitors to plan their next Sunshine Coast holiday and support our local businesses

In the year ending December 2019, there were 7.9 million day-trippers to the Sunshine Coast, with an additional 2.9 million overnight intrastate visitors, highlighting the importance of these markets. It’s hoped that the quirky nature of the videos will help set the Sunshine Coast apart in the marketplace while highlighting the people, places and businesses that make the region special.

Pineapple stars in new tourism video
The pineapple and his mate take a swing on the TreeTop Challenge.

Getting back to business

General Manager of TreeTop Challenge Big Pineapple, David Taylor says he was excited and delighted to be part of the Pass the Pineapple promotion.

“This latest initiative by the tourism body is a great way to promote the Sunshine Coast region and to show visitors what our business offers in an engaging way,” he says.

“We recently re-opened and this campaign is perfectly timed to help us build awareness ahead of the school holidays. The iconic Big Pineapple site has been a magnet for visitors over the past year of operation at TreeTop Challenge and we look forward to building on this success as we enter post-COVID recovery and get back to what we do best.”

To watch the video and find out more, go to