Australian Pork pitches in on foodservice

The Australian pork industry has once again extended a helping trotter to the hospitality industry, which has been through some rough times in the past few months.

Throughout the COVID lockdown, the industry worked to support hospitality workers via Hospo4Hopso. This initiative saw Australian pig farmers and the pork industry partner with restaurants to deliver free pork meals for hospitality workers. Many workers lost their jobs after COVID measures forced restaurants, pubs and clubs to close their doors.

Now that restaurants are reopening, the Australian pork industry is doing what every organisation worth their salt has been doing lately – they’ve pivoted. The industry initiative will now provide free pork to venues as they reopen. This new phase of the program recognises that the hospitality landscape is changing. And that while restaurants are reopening, it will be tough for many while restrictions remain.

Getting back to work

Australian Pork Limited CEO Margo Andrae says that, while COVID restrictions are easing, the foodservice sector has had a tough few months and recovery will take time.

“Venues have been pleased to welcome back diners as restrictions ease, state by state,” she says. “This is welcome news for hungry Aussies who had missed dining out. But the reality is still challenging for many outlets and their staff.

“The Australian pork industry initiated Hospo4Hospo to give back to an industry that has supported us through good times and bad. It was well-received. However, as staff get back to work, it’s now important to support venues as they get back up and running.”

Through its foodservice programs, Australian Pork will be working with restaurants around the country to provide delicious pork for them to serve to their diners.

This move secures the future of Hospo4Hospo for a further 10 weeks. Venues supported will add pork cuts to their menus, including ribs and bellies.

Recovery on the menu

“This initiative is a win-win in a difficult time,” Andrae says. “For the restaurants, it’s free product, which helps their bottom line as they continue to respond to governments’ changing restrictions and a very different market.

“For the Australian pork industry, foodservice represents about 25% of sales. This initiative supports restaurants as they reopen and helps ensure pork is on menus.”

The Australian pork industry employs 35,000 people, and supply continued during COVID disruption. When foodservice restrictions were enacted, the supply chain was disrupted and farmgate prices weakened, but this has shown signs of stabilising. Australian Pork’s foodservice programs have provided resources, support and advice to industry friends and partners throughout the COVID period. This will continue as the industry recovers.

Got a hankering for some pork after reading all that? Head to pork.com.au for recipe ideas.