Power pop: one koala-ty ice cream
The original Aussie treat is supporting an iconic Aussie animal with the launch of Paddle Pop’s new Koala Choc Caramel flavour. On National Threatened Species Day (September 7), Paddle Pop announced a Platinum Partnership with wildlife rescue organisation WIRES, to support koala protection and preservation across the country. The two-year commitment will see Paddle Pop support a number of WIRES’ koala conservation projects.
Almost one year on from the devastating bushfire season that saw further decline for the threatened species, koala conservation and the support to rebuild their populations in key areas of the country has never been more important.
“We’re a local brand, who want to ensure we’re doing our part for our local heroes,” says Annie Lucchitti, Paddle Pop Brand Manager. “This is why we’re proud to partner with an organisation who actively strives to support Aussie wildlife. We wanted to create our new Koala Paddle Pop to help raise awareness of koala conservation among Aussie families – what better way to support these cuddly creatures than with an ice cream in your hand?”
WIRES CEO Leanne Taylor says koala populations have seen a dramatic decline over the last 5-10 years, and raising awareness for koala conservation is now more crucial than ever.
“We’re thrilled to have the support of Paddle Pop to help drive conversation and educate more Australian families on this important cause,” she says. “Paddle Pop’s support is a great combination of long-term initiatives, education and practical planning for the upcoming summer season and rebuilding koala populations into the future.”
The new Sydney Zoo is also showing its support for the partnership, selling the new Koala Choc Caramel Paddle Pop onsite, with 10 percent of all sales being donated to WIRES throughout September and October.
“Supporting WIRES presents an exciting opportunity for Sydney Zoo and its guests to contribute towards rebuilding koala populations in Australia, and help raise awareness of the issues our iconic species face,” says Jake Burgess, Sydney Zoo Managing Director.
The three key WIRES projects Paddle Pop is supporting:
• Koala Rehabilitation Facilities – planned facilities programs to help multiple species including the building of koala enclosures.
• The Koala Health Hub at the University of Sydney, a leading source of koala health expertise and support. Paddle Pop and WIRES will support laboratory and research expertise and increase the Koala Health Hub’s ability to respond to emerging needs in koala care and management through clinical support, research, education and conservation.
• Water Drinkers Project – an initiative to install 800 x 220 litre water drinkers in areas most impacted by the fires and drought.
To learn more about these projects and how Paddle Pop is supporting WIRES and koala conservation, head to streetsicecream.com.au
The new Koala Paddle Pop is now available in convenience and petrol stores across Australia, and in Coles and IGA from late September.