Qukes to partner with Football Australia

15th January 2021 | Eativity editors

Qukes Baby Cucumbers, a lead brand and product of Perfection Fresh Australia which recently won a Parent’s Choice award at the 2020 Parent’s Voice Fame & Shame Awards, has become the newest partner of the Football Australia MiniRoos grassroots program, as well as an official supplier of the Socceroos and Westfield Matildas.

Over the next two years, Qukes will partner with Football Australia to help deliver the MiniRoos program nationally, supporting girls and boys aged between four and 11 to engage with football, learn the game, be active and make new friends in a diverse, safe and inclusive environment. MiniRoos branding will also be present on Qukes product packaging distributed to grocers and independent retailers across the country.

The partnership announcement comes as Perfection Fresh launches a new, national television campaign for Qukes ahead of the return to school for families across Australia.

So qute: Qukes are the perfect mini size for snacking.

Qukes are specially bred for their small size, measuring between 8.5cm and 12cm long. They have a crisp, delicate skin, and flesh with a mild refreshing taste. Qukes are the perfect half-time or lunchbox snack. They’re handheld, portable and contain:

• High water content with mineral salts like potassium and magnesium for hydration

• B vitamins for energy metabolism

• Vitamin C and zinc

Almost a quarter of a million Aussie kids currently participate in the MiniRoos program.

“We’re really excited to establish Qukes as the perfect sporting snack for Aussie kids,” says Perfection Fresh Australia CEO Michael Simonetta. “Our partnership with Football Australia and the MiniRoos allows us to reach the next generation of fresh produce consumers, educating them on the benefits of fresh produce, healthy eating and regular activity.”

To find out more about Qukes, including where to buy, head to perfection.com.au