Raise a Vegemite toast to Ash Barty

8th February 2021 | Eativity editors

As Aussie tennis-lovers everywhere get set for the Australian Open, Vegemite is today proud to announce its continued sponsorship of women’s world number one, Ash Barty. And you and a mate could win a chance to meet her.

“Vegemite is ‘mitey’ proud to renew its official support of Ash Barty,” says Vegemite Marketing Manager, Jacqui Roth. “Ash is an extraordinary ambassador, loved by Australians, and Vegemite looks forward to fuelling her on and off the court.”

What does Barty think of the partnership? “I couldn’t be happier to continue to work with Vegemite,” she says. “It’s my reminder of Australia, no matter where I might be.

“I love wearing the Vegemite patch on my playing top and feel very special being part of the Vegemite family. They’ve been part of my journey for four years, and a huge support to me.”

Are you looking for a way to support Barty off the court? If you are, you just might be in with a chance to win a one-on-one virtual hangout with the tennis ace herself, with Vegemite now running a special #ToastToAshBarty competition.

“Vegemite is calling on you to put your Vegemite Squeezy to toast and craft a message of support to our homegrown hero, Ash Barty,” says Roth. “By doing so, you’ll be in with a chance to win a one-on-one virtual hangout with the tennis ace for you and a mate.”

For inspiration, Barty has drawn her own Vegemite toast creation – fittingly, a tennis ball.

“I can’t wait to read your messages of support, and to see all of the Vegemite Squeezy toast artists out there,” she says.

How do I enter?

1. Using Vegemite Squeezy, write your message of support to Ash Barty.
2. Take a photograph of your message alongside your bottle of Vegemite Squeezy.
3. Share your photograph on Instagram with the hashtag #ToastToAshBarty
4. Tag @Vegemite in your Instagram post.

The competition is live on the Vegemite Instagram page from today. For full terms and conditions, including when the competition will end, head to vegemite.com.au

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