Surge of support for Australian-made

17th May 2021 | Eativity editors

New consumer research from Roy Morgan shows the preference for Australian-made goods continues to increase, with 93 percent of Australians now saying they’re more likely to buy products made in Australia – up from 87 percent a year earlier.

Roy Morgan Chief Executive Officer Michele Levine says Australian-made goods enjoyed an outpouring of support in 2020 as international travel was restricted.

“Australian-made products experienced a surge in support during 2020, with a large majority of Australians more likely to buy a product that is ‘made in Australia’, up six percentage points from 2019,” Levine says. “Less than one percent of Australians say they’re less likely to buy a product that’s made in Australia.”

The closure of international borders and restrictions on travel around the world appears to have helped increase support for Australian-made goods. Although the preference for Australian-made goods was very high across all age groups, the research found Baby Boomers (born between 1946 and 1964) and Generation X (born between 1965 and 1980) were even more likely to prefer Australian-made products than other generations.

Meet the makers: you can hear the stories of Australian growers and manufacturers here.

Australian Made Chief Executive Ben Lazzaro says Roy Morgan’s latest research comes as no surprise, as more and more Australians are looking to the iconic green and gold Australian Made logo to find authentic Australian-made goods.

“Australia’s over-reliance on imported products was highlighted during the pandemic,” Lazzaro says. “This research shows Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally-made and imported products to ensure Australia’s long-term prosperity.

“When you buy Australian-made, Australian-grown products, you know what you’re getting – products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you’re helping to support our manufacturing industry, create Aussie jobs and give back to local communities.”

Some key research findings:

• Almost all Australians (99%) are aware of the Australian Made logo
• 92% are confident products displaying the logo are made in Australia.
• 97% associate the logo with the support of local jobs and employment opportunities
• 95% associate the logo with safe and high-quality products
• 89% associate the logo with the use of ethical labour
• 78% associate the logo with sustainability

The Australian Made Campaign has also recently announced the launch of the first ever Australian Made Week. Running from May 24 to 30, Australian Made Week will encourage shoppers to actively focus their buying activities on genuine Aussie products while celebrating and supporting local makers and growers around the country.

To find out how to get involved in Australian Made Week, go to australianmadeweek.com.au. To help support Australian businesses and authentic Australian Made products, go to australianmade.com.au – Australia’s largest online directory of genuine Aussie products.

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