Sydney show big success for Aussie meat

19th April 2021 | Eativity editors

Australian red meat producers were front and centre at what was one of the world’s largest ticketed events in 2021. Around 800,000 people experienced the very best of regional Australia in the heart of Sydney when they attended the Sydney Royal Easter Show this year.

Many visitors took the opportunity to learn about Australia’s red meat production with the innovative, immersive Australian Good Meat Paddock to Plate “igloo” video experience.

The Australian Good Meat Paddock to Plate “igloo”.

The series of 360-degree videos features five beef and lamb producers from across Australia, telling their story on how they produce Australia’s world-renowned red meat, with a focus on animal wellbeing, sustainability, biodiversity and innovation.

MLA Community and Industry Engagement Manager Fiona Thompson says events such as the Royal Easter Show are a great opportunity for the industry to highlight how red meat producers are ethical and responsible custodians of livestock, land and natural resources.

“We’re looking forward to continuing our work with the community at our next event when we head to Rockhampton for Beef Australia,” she says.

You can view the video experience for yourself via the Apple store or Google Play.

Cash injection for agricultural shows

In more good news for our agricultural shows and field days, additional government support for COVID-hit events is on its way for 110 shows around the country

Minister for Agriculture, Drought and Emergency Management David Littleproud says $710,818 in supplementary expense claims has been approved under the Supporting Agricultural Shows and Field Days program, which reimburses eligible costs for shows and field days which had to cancel in 2020 because of COVID-19.

Almost $34 million has already gone out to the 378 agricultural shows and field days approved for funding for costs paid from July 2019 to June 2020.

Agricultural shows are a great way to promote Aussie ag, and give city folk a taste of country life.

“Our agricultural shows and field days are bouncing back from the pandemic,” Littleproud says. “This is a tribute to the hard work of their volunteers and local communities.

“These events are at the heart of our rural and regional communities and help farmers stay competitive by sharing innovation and new ways of doing business.”

There are 580 agricultural shows nationwide, which contribute $1 billion to the economy, attract six million visitors and are serviced by 50,000 volunteers.