Sydney Show a success for Aussie meat

19th April 2021 | Eativity editors
Sydney show big success for Aussie meat

Australian red meat producers were front and centre at one of the world’s largest ticketed events in 2021. Around 800,000 people experienced the best of regional Australia in the heart of Sydney when they attended the Sydney Royal Easter Show this year. Many visitors took the opportunity to learn about Australia’s red meat production with the innovative, immersive Australian Good Meat Paddock to Plate Sydney Show “igloo” video experience.

The Australian Good Meat Paddock to Plate "igloo" featured at the Sydney Show
The Australian Good Meat Paddock to Plate “igloo”.

The story of Aussie meat

The series of 360-degree videos features five beef and lamb producers from across Australia. They tell their story of how they produce Australia’s world-renowned red meat. All have a focus on animal wellbeing, sustainability and biodiversity, as well as innovation.

MLA Community and Industry Engagement Manager Fiona Thompson says events such as the Sydney Show are a great opportunity for the industry to highlight how red meat producers are ethical and responsible custodians of livestock, land and natural resources.

“We’re looking forward to continuing our work with the community at our next event,” she says. “In May, we’ll be heading to Rockhampton for Beef Australia,” she says.

You can view the video experience for yourself via the Apple store or Google Play.

Cash injection for agricultural shows

There’s more good news for our agricultural shows and field days. Further government support for COVID-hit events is on its way for 110 shows around the country

Minister for Agriculture, Drought and Emergency Management David Littleproud says $710,818 in supplementary expense claims has been approved under the Supporting Agricultural Shows and Field Days program. This reimburses eligible costs for shows and field days which had to cancel in 2020 because of COVID-19.

Almost $34 million has already gone out to the 378 agricultural shows and field days. These were approved for funding for costs paid from July 2019 to June 2020.

Agricultural shows are a great way to promote Aussie ag, as well as giving city folk a taste of country life.

COVID recovery

“Our ag shows and field days are bouncing back from the pandemic,” Littleproud says. “This is a tribute to the hard work of their volunteers as well as their local communities.

“These events are at the heart of our rural and regional communities. They also help farmers stay competitive by sharing innovation and new ways of doing business.”

Presently, there are 580 shows nationwide. Together, they contribute $1 billion to the economy. Each year, they receive six million visitors; 50,000 people work as volunteers.