Wear your heart on your shirt this AgDay

11th November 2020 | Eativity editors

Due to popular demand, Australians can now show their support for farmers by owning their very own limited release “I Love Farmers” T-shirt. The special “I Love Farmers” collection also features a trucker cap, apron, tote bag and bumper sticker and is now available, just in time for National Agriculture Day on Friday, November 20.

“A small run of the collection was originally released for those who supported AgDay in 2019,” says National Farmers Federation (NFF) President Fiona Simson.

“After Aussies saw celebrities like Samantha Armytage, Matt Moran and NRL players donning their ‘I Love Farmers’ kit last AgDay, we were inundated with requests from people wanting to know where they could get the T-shirt to show their appreciation for farmers.”

Last Ag Day, Matt Moran sported not only his “I Love Farmers” shirt, he also got a temporary tattoo.

The NFF decided to increase their order this year, and are offering the products for sale to everyone, with all the profits going towards AgDay and other initiatives to better connect Australians with the people behind the food we all rely on.

“It’s heart-warming to know that lots of the interest in the T-shirts has come from Australians in the city,” Simson says. “It demonstrates what we know – that farmers and rural Australia hold a special place in the hearts of many.”

Get the gear to show farmers how much you appreciate them.

But despite this affinity, research by the NFF shows that 63 percent of Australians are still feeling some level of disconnect with agriculture.

“A symptom of this disconnect was the COVID-induced panic buying we saw at the start of the pandemic,” Simson says. “Many shoppers stockpiled food, seemingly unaware of our nation’s food production capacity: every year our farmers produce two thirds more than our population can consume. Through initiatives such as AgDay, the NFF is committed to closing the gap between city and country.”

The “I Love Farmers” products are affordably priced, with the main goal being to get as many people as possible celebrating farmers, not just on National AgDay, but every day.

You can shop the collection here. But be quick, as stock is limited. To find out more about how to celebrate National Agriculture Day on November 20, head to www.agday.org.au