World-first “eat now, pay later” app

2nd August 2021 | Eativity editors

Australian-founded company payo is shaking up the hospitality scene with its world-first, dining-focused “buy now, pay later” (BNPL) app. After its successful introduction into Brisbane in March this year, payo is now also available in both Melbourne and Sydney.

The app applies the increasingly popular BNPL technology to the hospitality industry, giving diners the ability to split the bill into four equal, interest-free payments. By encouraging consumers to dine out, payo could help to play a role in paving a much-needed path to recovery for the hospitality industry, which has been significantly impacted by COVID-19 and its subsequent lockdowns. The launch of the app and its QR code payment functionality marks a milestone, as it’s the first of its kind to be specific to hospitality.

payo has been met with a warm welcome from restaurateurs; over the past three months, the top 20 performing payo partners in Brisbane have received thousands of transactions, and the average order value from payo customers has increased by 50 percent.

“The industry has been through a rough time with restaurant closures and, simultaneously, a drop in discretionary spending,” says payo co-founder and CEO, Taf Chiwanza. “By unlocking the BNPL offering within the restaurant space, we hope payo can be a part of the rebuild solution by driving increased traffic into restaurants.”

The app’s functionality also allows diners to discover places to eat filtered by location, cuisine, special offers and more. Customers can also call restaurants directly to make a booking via the app, as well as tracking their spending.

payo partner St. James Crabhouse has seen order values by payo users increase by 60%.

With a line-up of more than 500 restaurants, cafes and bars already partnering with payo, diners can search, book and pay at the likes of Sydney’s Butter, Tokki and Khoi, as well as Melbourne’s Morris Jones, Asian Beer Cafe and Bomba Bar. payo users will also be rewarded for dining at selected partnering restaurants with exclusive, limited-time offers.

Many restaurants have already seen the benefits of partnering with payo, including Brisbane seafood restaurant, St. James Crabhouse.

“The set-up was fast and easy, and operationally, it lives with everything else we use,” says owner Mariyam Tajudeen. “Our average order value for payo users is 60 percent higher.”

While Sydneysiders aren’t able to fully embrace the dining scene due to the current lockdown, payo will be ready and waiting for them when it’s safe to do so. payo is available to download for iOS and Android users. To find out more, head to payo.com.au