Australian Pork urges Aussies: buy local

19th May 2021 | Eativity editors

A recent survey conducted by Australian Pork Limited has revealed that while 73 percent of Australians are looking to increase their local purchases since the pandemic began, 10 percent admit they fail to check or are unaware of country of origin labelling.

While all fresh pork sourced and sold in Australia is local, the majority of ham and bacon products are made from imported pork. This can lead to confusion about where pork used in smallgoods is coming from and the impact this is having on the local industry.

To help consumers choose local, Australian Pork has worked with farmers and suppliers to champion the importance of buying ham and bacon that’s made from Aussie pork. As part of this, the industry is encouraging Australian shoppers to check out the country of origin label when they’re looking for ham and bacon products.

Buying prosciutto from a deli? If they haven’t labelled it, ask the staff where it’s from.

Australian Pork Limited CEO, Margo Andrae, wants consumers to understand where their pork is from and help celebrate ham and bacon made with Australian pork.

“Most Australians are unaware the ham and bacon they eat is likely made from imported overseas pork, and this has an impact on the industry,” Andrae says.

“That’s why we’re asking consumers to look at the country of origin label when purchasing ham or bacon products. It’s important shoppers take the time to check what they’re choosing is made from Australian pork and to try and support our local farmers.

“We know Australia is all about celebrating fresh, quality, local ingredients. That’s why we’re calling on Aussies to help raise awareness around imports and support local.”

Look for this bar chart when buying your ham and bacon products.

To identify Australian ham and bacon products, check the bar chart on the country of origin label, located under the green and gold kangaroo. To guarantee the pork is Australian, the bar chart must be almost full or contain at least 90 percent Australian ingredients.

Along with supporting the industry, Aussies who choose to purchase Australian ham and bacon will also be doing their bit to help the environment.

“When you choose ham and bacon products made from Australian pork, you contribute to creating a smaller carbon footprint, due to the shorter distance the pork needs to travel,” Andrae says. “Aussie ham and bacon products can get to your plate in days from around the corner, versus weeks or even months from elsewhere around the world.”

For more information on Australian ham and bacon, visit pork.com.au/buyingaussie

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