Buy a bun and show your support

6th October 2020 | Eativity editors

Hundreds of Bakers Delight bakeries across the country are preparing to turn pink for the annual Pink Bun campaign in support of Australians affected by breast cancer. From this Thursday, October 8, until October 28, every Bakers Delight bakery will donate 100 percent of the sale of the iconic pink bun to Breast Cancer Network Australia (BCNA).

This year’s campaign is reminding Australians that a breast cancer diagnosis has a ripple effect extending far beyond those diagnosed. It affects families, friends, workmates and communities as they support their loved one through their cancer journey.

The campaign aims to highlight the “ripple effect” breast cancer can have on family and loved ones.

The Pink Bun campaign enables Australians to show their support to all who have been impacted by breast cancer, while ensuring that no one personally affected goes through a breast cancer diagnosis alone. Over its 20-year partnership with BCNA, Bakers Delight has raised more than $20 million for the organisation. Money raised this year will go towards providing free information and support to those diagnosed, including the My Journey online tool – a free resource providing up-to-date, reliable information tailored to a person’s individual diagnosis and treatment.

Send a sweet six-pack to a loved one, all for a great cause.

Australians can support the Pink Bun campaign by visiting their local Bakers Delight store before October 28 and buying a pink bun, or making a donation. This year, for the first time, there’s also an opportunity to buy a Virtual Pink Bun six-pack online and send a message of support to family and friends to brighten up their day while also supporting Australians and their loved ones affected by breast cancer.

For more information visit the Breast Cancer Network Australia website.

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