New program to promote NSW seafood

24th May 2021 | Eativity editors

A grassroots-driven campaign to put NSW seafood on more plates in more restaurants and at more events has been unveiled by the state government and industry.

The NSW Government will deliver $500,000 in grants under the Eat More NSW Seafood 2021 program for industry stakeholders to promote their fresh, local produce.

Minister for Agriculture Adam Marshall says that since the NSW seafood industry was impacted by the recent floods, it was now more important than ever to buy local, and this program will help to put NSW seafood front and centre for both businesses and consumers.

“Our produce is world-class, so we’ve launched a campaign to support local businesses and see plates piled with fish, oysters, mussels and more, all caught from NSW waters,” Marshall says. “The state’s seafood businesses have been hit hard by natural disasters, so there’s never been a more important time to support them and buy locally.”

After COVID held up supply for a year, Rockpool Bar & Grill once again has NSW black-lip abalone on the menu.

The Eat More NSW Seafood 2021 program will allow businesses to apply for grants from a $500,000 funding pool to promote their produce as the best choice for locals and visitors.

“Applicants can organise an event, run a marketing campaign or just focus on selling more catches,” Marshall says. “Anything that promotes our high-quality seafood. Whether it’s prawns from Pambula, snapper caught at Coffs Harbour or kingfish at Kingscliff – hook in!”

Funding will be delivered in two streams, including grants for both small-scale and large-scale projects. The NSW Seafood Industry Council will administer the program.

Australia’s Oyster Coast Appellation Oysters were a NSW state winner in the delicious. 2021 produce awards.

“Our seafood industry is worth $174 million a year, but it’s vital we still protect it from the impacts of floods, COVID-19, trade disruptions, bushfires and drought,” Marshall says.

NSW Seafood Industry Council Chair Bryan Skepper says that close collaboration with government is the best way to ensure the future of the NSW seafood industry.

“If our seafood businesses can better promote their produce, they will be able to get more local seafood on NSW plates,” he says. “That’s why we’re excited to be working hand-in-hand with the NSW government to showcase our world-leading seafood.”