Seafood industry to scale up exports

27th July 2021 | Eativity editors

Seafood Industry Australia (SIA) has received more funding support from the federal government, this time to develop and expand markets for Australian seafood exports. The $888,000 grant will help to deliver the industry’s Export Market Strategic Plan.

The plan centres around expanding into new markets, including those with high growth potential. A key part of the plan is examining potential markets such as North and South Asia, the Pacific, Europe and the Americas, with a focus on rock lobster and abalone.

In the initial months of the pandemic, value of abalone exports declined by 45%.

Assistant Minister for Forestry and Fisheries Jonathon Duniam says that there are huge growth opportunities internationally for Australian seafood.

“By building up the Great Australian Seafood brand, we can tell the rest of the world what we already know – that Australian seafood is the best in the world,” he says. “There are swathes of consumers out there who want to enjoy seafood that’s sustainably caught, clean and green, and this is an opportunity to connect with them.”

Seafood Industry Australia CEO Veronica Papacosta says that a key piece of the program will be the creation of a “one-stop-shop” for seafood exporters.

“There’s a plethora of information, resources and databases out there for seafood exporters, however it can be difficult for producers to keep track of them all,” she says. “We plan to create a digital platform that curates all resources in one place. This will allow producers to focus on delivering the world’s greatest seafood to all corners of the globe.”

Most Australian rock lobster was once sent to China. With current trade tensions, new markets are needed.

Importantly, this funding will support whole of industry, regardless of sector or location.

“It will allow us to immediately put boots on the ground to quickly deliver much-needed support to the sectors who need it most,” Papacosta says. “We look forward to developing new market opportunities to promote our Great Australian Seafood brand internationally under the umbrella of brand Australia.”

The value of Australian seafood production is forecast to be $2.94 billion in 2020-2021, while the value of Australian seafood exports is forecast to be $1.34 billion in 2020- 2021.